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The Ultimate Truth in Persuasion


OK, so you want to improve your persuasion power right?

Why? What's your intention?

As you know your intent directs the flow of energy in yourinteractions with others. So doesn't it just make sense tohave in mind a really clear and strong intent before youengage in your powerful persuasion mission.

If you were to think about the person(s) you want topersuade what comes to mind in regards to the benefits theywill gain from your persuasion?

Of course your 'persuasive pitch' will be received much morereceptively if your intent is strongly biased to theirbenefits.

So stepping into their shoes what benefits can you perceivefrom their angle and looking at the situation as if you werewatching a movie what other ideas come to mind?

Having some idea of what the other person(s) want andkeeping that positive intention nice and strong in mind wheninteracting with the person(s) will automatically create a'good vibe' between you, thus creating that well knownfundamental persuasion skill - Rapport!

Now in your interaction with the other party you wouldincrease your persuasion parlance greatly by asking wellfocused questions. Basically you want to ask questions thatget the other person to open up so that you can discover oneof the very powerful motivators-to-action in humans known as'values.'

This is another aspect of the very fascinating way in whichthe human mind works because you find yourself becomingincreasingly curious about people's values as yourpersuasion power increases, doesn't it.

Now an important point to remember in this curious adventureis when you have got them talking: You Shut Up! AND Listen!

Isn't that cool, you just sit there and listen as they giveyou loads of high quality information that you can then useto powerfully persuade and guide them!

By paying attention you will notice that people use certainwords which have a lot of emotional value for thempersonally. You could call these words their personal trancewords.

Let me give you an example to clarify what were talkingabout. Let's say you are helping someone make a change intheir life. Now presuming the person has asked you to helpthem you can make the change process happen even moresmoothly by asking them certain questions.

So during conversation with this person you could ask them,"Why exactly do you want to make this change?" And, "Whatwould having made this change, give you?" And also you couldask, "Why is that important to you?"

As you ask these questions you will notice that they have toaccess deeper parts of their minds. So by paying attentionand listening carefully you will discover some of theirpersonal trance words.

Some possible examples of their personal trance words mightbe: inner peace, better energy, assertiveness. Keep in mindthe important fact that these words could have a deep andpowerful feeling associated with them in their internalexperience.

Now what do you suppose would happen if you were to thendescribe and incorporate those wonderful personal trancewords into your persuasive change 'pitch'?

That's right, they would be much more likely to go alongwith your persuasive intervention because you are usingwords which stimulate powerful feelings inside them for thechanges that they really want!

So just what is 'the ultimate truth in persuasion'? Well thefact is in the art of persuasion, or indeed anything, thereare many ways of doing things, many perspectives,techniques, methods and tools. The point being, by using itand paying attention to feedback, will it get you theresults you want?

Colin G Smith is a licensed Master Practitioner of Neuro-Linguistic Programming (NLP) and author of 'The NLPToolBox', a personal development book that enables thereader to master any area of their life with amazing speed.Complete information on Colin G Smith's books are availableat his website, including a FREE personal development eBook.http://www.NLPToolBox.com


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